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Maybelline Partners With Nando's for '#HotMess' Campaign

Maybelline Partners With Nando's for '#HotMess' Campaign

Marketing

Maybelline has partnered with Nando's for the launch of its Vinyl Ink Sauce Collection with the '#HotMess' campaign. 

GTP Joins Belville Content Partnership Programme

GTP Joins Belville Content Partnership Programme

Marketing

The Greater Tygerberg Partnership (GTP) has been named as the official content partner for Bellville in the City of Cape Town's Content Partnership Programme for 2025, powered by the Destination Marketing Unit. The official 12-month contract was signed at a ceremony held on Thursday, 10 April, marking a pivotal moment for Bellville's story to reach the world.

Media Planners, Take Note: The Western Cape's 2025 Event Calendar Is a Goldmine for OOH

Media Planners, Take Note: The Western Cape's 2025 Event Calendar Is a Goldmine for OOH

Marketing

Cape Town is always a vibe — but 2025? It's on another level. With a jam-packed calendar of global and local events, the Western Cape is shaping up to be one of the hottest Out-of-Home (OOH) advertising playgrounds in the world, says Steve Duck, Chief Revenue Officer of Media at Tractor.

Chicken Licken Launches New Campaign With Joe Public

Chicken Licken Launches New Campaign With Joe Public

Marketing

Chicken Licken, in partnership with Joe Public, has released a new campaign. Chicken Licken says it turned an unusual fear into a creative and delicious solution with its 'SoulBites®, Boneless Bites of Soul, for the few who fear bones … and everyone else' campaign. 

<i>WARC Awards</i> Announces 2025 MEA Winners

WARC Awards Announces 2025 MEA Winners

Marketing

WARC has announced the Gold, Silver and Bronze winners for the WARC Awards 2025 — Middle East and Africa. Now in its fifth year, the awards, in association with LIONS, honours marketing and strategic effectiveness. 

WOO Announces Speakers for Sustainability Session at Mexico City Global Congress

WOO Announces Speakers for Sustainability Session at Mexico City Global Congress

Marketing

The World Out of Home Organization (WOO) has announced that Katrin Robertson, CEO of blowUP media, and Stephanie Helen Scheller, Managing Partner of Sustainable Solutions at Omnicom Group, are the latest speakers lined up for the WOO Global Congress in Mexico City from Wednesday, 4 to Friday, 6 June.

Helm Wins at <i>Business Excellence Awards</i>

Helm Wins at Business Excellence Awards

Marketing

Helm has been recognised at the Business Excellence Awards 2025, receiving two awards on Tuesday, 8 April. The awards, hosted by Acquisition International in the UK, honours outstanding enterprises and individuals worldwide, celebrating excellence, resilience and achievement across multiple markets and industries.

Labadi Beach Hotel Hosts <i>AMC and TICON Africa Conference</i> 2025

Labadi Beach Hotel Hosts AMC and TICON Africa Conference 2025

Marketing

The African Marketing Confederation (AMC) and the Technology Information Confederation Africa (TICON Africa) have partnered with Labadi Beach Hotel. The hotel will serve as the host and venue sponsor for the AMC and TICON Africa Conference, scheduled to take place from Wednesday, 20 to Friday, 22 August, in Accra, Ghana.

Net#work BBDO Announces Key Appointments and Repositioning

Net#work BBDO Announces Key Appointments and Repositioning

Marketing

Net#work BBDO has announced a repositioning and the appointment of Deidre Lodwig as its Managing Director and Jacques Matthee as Chief Creative Officer.

The Psychology of Influence

The Psychology of Influence

Marketing

What makes one voice rise above the noise in the digisphere? In an age where anyone with a smartphone and an idea can become an influencer, what differentiates the truly influential from the countless voices fighting for attention? It's not fame, followers, or flashy campaigns, but rather a deeply ingrained psychological connection, says Murray Legg, Co-Founder of Webfluential.

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