Today’s consumers don't just buy products. They seek to deeply understand their options and advantages before making decisions. That's why Education-Led Growth (ELG) is fast becoming one of the most effective, scalable and ethical strategies for building sustainable business success, says Michael Gullan, CEO of G&G Advocacy.

An outsourced specialist digital media agency (vs an in-house resource) may be the missing link for many South African brands, big and small, say Cheryl Ingram, CEO of TDMC (The Digital Media Collective), and Caleb Shepard, TDMC Media Director. 

The African Marketing Confederation's (AMC's) annual conference has opened pre-registration. The conference will be held between Wednesday, 20 and Friday, 22 August in Ghana's Labadi Beach Hotel. 

From bursaries to GenEra to women in leadership, Sarah Dexter, CEO of MullenLowe South Africa and Association for Communication and Advertising (ACA) Education Tribe Lead, shares how the ACA is continuing to invest in talent and education as a long-term commitment to industry resilience.

WARC has released Creative Impact Unpacked, a report highlighting the key themes from Creative Impact, one of five content streams at Cannes Lions 2025. Creative Impact, featuring 29 sessions presented by 65 speakers over the festival, is a guide to proving the value of creativity in building resilient brands and delivering commercial results. 

As South Africa marks Youth Month, SingularityU South Africa has announced a renewed focus on the future of education and the potential of artificial intelligence to propel youth learning at the 2025 summit. 

As the global food and beverage sector responds to shifting consumer preferences, evolving regulations and persistent supply chain complexities, the second half of 2025 is set to be a pivotal moment for innovation and strategic focus, says Tersia Joubert, Lead Research and Development Technologist at B-well Foods. 

At this year's World Out of Home Organisation (WOO) Congress, held from Wednesday, 4 to Friday, 6 June in Mexico, one thing was obvious: Digital Out-of-Home (DOOH) media is moving into a new era. The focus is sharper, the stakes are higher, and the expectations from brands are rising fast, says Simon Wall, Group Chief Executive Officer at Glynt.

The One Club for Creativity, a nonprofit organisation whose mission is to support the global creative community, has named a pair of creative leaders to its International Board of Directors.

AI Empowered (AIE), a new summit inspired by EO Cape Town, has announced its phase two speakers. Held at the Cape Town International Convention Centre CTICC from Thursday, 7 to Friday, 8 August, the event features global and local thought leaders from companies like Google, Salesforce, MIT Centre for Collective Intelligence, Woolworths, Discovery, AWS, Pepkor and more.