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Why Investing in People Is Your Strongest Marketing Tool

Why Investing in People Is Your Strongest Marketing Tool

Marketing

How much does employee compensation really matter when it comes to your marketing strategy? media update's  Venelize de Lange  explores this question by looking at former CEO of Gravity Payments, Dan Price's, radical move to raise employees' salaries by cutting down his own.

Cold Calling: Having Valuable Data at Hand

Cold Calling: Having Valuable Data at Hand

Marketing

Cold calling has long been a common practice in the construction industry. Sales teams reach out to architects, engineers, or contractors with the hope of being considered for a project. Sometimes it works, but often it does not, says Amica-Jade Els, Sales Manager of Databuild.

WARC Research: Campaigns That Embed Values-Driven Marketing Unlock Ad Preference, Likeability, Relevance and Performance

WARC Research: Campaigns That Embed Values-Driven Marketing Unlock Ad Preference, Likeability, Relevance and Performance

Marketing

The 'Values' in Values-Driven Marketing (VDM), as defined by Behavorial Science, refer to desirable — although often unarticulated — motivations that shape how people think and act. They are deep-rooted drivers of consumer behavior and are predictive of how individuals will respond to marketing stimuli.

The Hidden Wealth We All Carry

The Hidden Wealth We All Carry

Marketing

"The most valuable real estate in the world isn't a penthouse or a sprawling estate; it's the graveyard. There lie millions of half-written books, ideas never launched and talents never developed. Most people die with everything still inside of them," quotes Derek Sivers. 

Data-Driven, Flexible Staffing Solutions: Peak Season Success

Data-Driven, Flexible Staffing Solutions: Peak Season Success

Marketing

South Africa's 2024 Black Friday-Cyber Monday period has once again highlighted the strain that seasonal peaks place on retail traders: online transactions grew by 30.4% year-on-year, while in-store revenue surged by an extraordinary 109.4%1, says Carole Ratcliffe, Managing Executive at Quest by Adcorp.

BBDO Wins <i>Network of the Year</i> at <i>Cresta Awards</i> 2025

BBDO Wins Network of the Year at Cresta Awards 2025

Marketing

The Cresta Awards have announced that its 2025 Of The Year trophies saw familiar winners on the virtual stage, with new faces edging into the limelight.

The Art of War in Marketing [Infographic]

The Art of War in Marketing [Infographic]

Marketing

Are you looking for new and effective ways to one-up your competitors? Emma Mendes from media update is breaking down how you can elevate your marketing techniques while keeping your competitors on-edge. 

JAW Design Announces Management Buy-In by Female Leadership Duo

JAW Design Announces Management Buy-In by Female Leadership Duo

Marketing

In a milestone that blends legacy with leadership, JAW Design, a creative agency, has announced the management buy-in of two long-standing team members: Monique de Ascensao and Samantha Crawford.

Africa: The Most Colourful Canvas in Global Marketing

Africa: The Most Colourful Canvas in Global Marketing

Marketing

Africa is a growth market for the future of experiential commerce. The continent's cultural vibrancy, youthful demographics and rapid digital adoption make it a unique environment where brands can create immersive, purpose-driven experiences that move seamlessly from the physical to the digital, says Bonita Chirstie, Business Unit Director at Publicis Commerce.

Tractor Outdoor Announces Revitalises Digilites Measurement

Tractor Outdoor Announces Revitalises Digilites Measurement

Marketing

In the past, advertisers who were keen on leveraging the scale of Digilites forecourt network only had access to data showing probable audience size, with little certainty around the true reach of their campaigns.

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