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Mastercard Foundation Partners With UNHCR

Mastercard Foundation Partners With UNHCR

Publicity

The Mastercard Foundation has announced a USD$300-million partnership with UNHCR, the UN Refugee Agency, that will enable more than half a million refugees and displaced youth across Africa to complete their education, and 200 000 young people to transition into dignified work by 2030.

FedEx Launches New Campaign With Saatchi & Saatchi India

FedEx Launches New Campaign With Saatchi & Saatchi India

Marketing

Federal Express Corporation (FedEx), in partnership with Saatchi & Saatchi India, has released a new campaign, reinforcing its commitment to entrepreneurs and Small and Medium Enterprises (SME) across India.

Danone Southern Africa Receives B Corp Certification

Danone Southern Africa Receives B Corp Certification

Publicity

Danone Southern Africa has received a global B Corp Certification, a first for the FMCG sector in South Africa. Hendrik Born, General Manager at Danone Southern Africa, says that given the rise in greenwashing, B Corporation certification has become the gold standard for proving a business's genuine commitment to social and environmental impact.

inDrive Supports Soweto Businesses

inDrive Supports Soweto Businesses

Publicity

inDrive has announced that its new community-focused initiative has given 14 spaza shops across Soweto a fresh new face in honour of Freedom Day. The project included store revamps and free WiFi for customers. 

Reach For A Dream Announces 2025 Slipper Day

Reach For A Dream Announces 2025 Slipper Day

Publicity

Reach For A Dream has announced the return of Slipper Day on Friday, 30 May, inviting South Africans to 'Do It For The Dreamers' by purchasing a R20 sticker, wearing their slippers and helping to fulfil the dreams of children facing life-threatening illnesses. Reach For A Dream says it's a simple yet powerful way to bring hope and joy to those who need it most.

Loyal by Design: Why Great Brands Are Engineered, Not Just Loved

Loyal by Design: Why Great Brands Are Engineered, Not Just Loved

Marketing

In today's hyper-fragmented, choice-saturated marketplace, loyalty doesn't just happen, it's engineered. Consumers don't wake up feeling loyal. Loyalty is the cumulative result of smart brand design: showing up in the right moments, creating emotional significance and making repeat buying feel frictionless, says Melanie Campbell, Partner of Group Strategy at RAPT Creative. 

<i>WARC Awards</i> Announces 2025 MEA Winners

WARC Awards Announces 2025 MEA Winners

Marketing

WARC has announced the Gold, Silver and Bronze winners for the WARC Awards 2025 — Middle East and Africa. Now in its fifth year, the awards, in association with LIONS, honours marketing and strategic effectiveness. 

Concentrix South Africa Expands

Concentrix South Africa Expands

Publicity

Concentrix Corporation has announced its expansion in South Africa, including upgraded site facilities and initiatives that give back to local communities. The company's growth reflects its dedication to innovation, employee wellbeing and global Environmental, Social and Governance (ESG) goals. 

Beyond Retail Media: SA's Biggest Digital Opportunity Is Hiding in Plain Sight

Beyond Retail Media: SA's Biggest Digital Opportunity Is Hiding in Plain Sight

Marketing

You’ve probably heard the term commerce media, but what is it really? Simply put, it's advertising that lets retailers build a media business out of their first-party data by connecting consumers with their products and services at every step of the shopping journey, says Daniel Levy, Co-Founder and Co-CEO of Flow. 

Digital PR Versus Traditional PR

Digital PR Versus Traditional PR

Publicity

Payphones, pagers, fax machines and Rolodexes are all things of the past; however, not all traditional practices have been axed. Saads Abrahams from media update is sharing how digital PR is shaping current PR practices and where traditional PR still holds its power.

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