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The Up&Up Group Partners With Dr Karen Nelson-Field to Deliver Data on Digital Media Attention Metrics

The Up&Up Group Partners With Dr Karen Nelson-Field to Deliver Data on Digital Media Attention Metrics

Media

An African independently owned group of creative companies, The Up&Up Group, together with key clients across the group's agencies, has announced their partnership with Amplified, founded by Dr Karen Nelson-Field, to deliver South Africa's first-ever human data on how digital advertising is consumed in the country.

Why Humanity Still Matters in the Age of AI Marketing

Why Humanity Still Matters in the Age of AI Marketing

Marketing

I was invited to be part of a panel on the first episode of CNBC Africa's Marketing Media Money show and we had a fascinating conversation about the role of AI in marketing, says Jacques Du Bruyn, Co-CEO at Flume Digital Marketing.

BingX AI Delivers All-Round Analysis for Better-Informed Trading

BingX AI Delivers All-Round Analysis for Better-Informed Trading

Marketing

BingX, a cryptocurrency exchange and Web3 AI company, has announced enhancements of BingX AI with a suite of integrated analysis functions tailored to users' needs. Designed to simplify complex trading decisions, BingX AI offers users multi-dimensional and real-time analyses to navigate the complexities of cryptocurrency markets. 

Wild Alliance Africa Celebrates MPA Day on KZN South Coast

Wild Alliance Africa Celebrates MPA Day on KZN South Coast

Publicity

The fifth annual Marine Protected Areas (MPA) Day has announced that on Friday, 1 August, ocean-focused events celebrated globally, and local conservation group, Wild Alliance Africa, along with scientists, ocean advocates, residents and conservation will be committing themselves to ocean health.

Telling Africa's Travel Story: A Q&A With Club Med's Brendah Nyakudya

Telling Africa's Travel Story: A Q&A With Club Med's Brendah Nyakudya

Publicity

Travel, storytelling and PR go hand in hand. In this exclusive Q&A, Saads Abrahams from media update spoke to Brendah Nyakudya, the Communications and PR Manager for Club Med Southern Africa, for her insights on telling Africa's travel story.

How a Simple QR Code Is Rewiring South Africa's Culture of Giving

How a Simple QR Code Is Rewiring South Africa's Culture of Giving

Marketing

On a windy afternoon at a Johannesburg taxi rank, a young woman selling roasted meals holds out not a tin can, but a laminated QR code. "Scan here," she tells a commuter, who pulls out a phone and scans. In seconds, the transaction is done.

Tips On Pinterest: How to Build Your Pin Community [Infographic]

Tips On Pinterest: How to Build Your Pin Community [Infographic]

Social

Venelize de Lange from media update unpacks Pinterest's latest tips for content creators, showing how to grow a loyal following and foster engagement on the platform. With audiences actively searching for ideas on Pinterest, these insights will help you shape your 2025 content strategy.

Abhijit Sengupta Joins Out of Home Capital as Partner

Abhijit Sengupta Joins Out of Home Capital as Partner

Marketing

Out of Home Capital (OOH) has announced that Abhijit Sengupta, CEO of OAP, leading Out of Home Specialist, has joined OOH as a Partner.

Marine Protected Areas Celebrates South African-Born MPA Day 2025

Marine Protected Areas Celebrates South African-Born MPA Day 2025

Publicity

In just five years, MPA (Marine Protected Areas) Day, celebrated on Friday, 1 August, has grown exponentially — with 2025 marking the most impactful celebration yet.

How You Can Make Your Social Media Strategy Feel Organic [Infographic]

How You Can Make Your Social Media Strategy Feel Organic [Infographic]

Marketing

Is your social media strategy just pushing sales and not building connections? Then this is the article for you. Saads Abrahams from media update is breaking down how you can make your social media strategy feel more organic.

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